Mondelez unveils Teddy Soft Bakes


EAST HANOVER, N.J. — Mondelēz International on Thursday rolled out its new treat that joins Teddy Grahams in the Teddy brand portfolio. The snack, already known around the world as Barni, will hit the U.S. as Teddy Soft Bakes. 


Teddy Soft Bakes are a fluffy, soft-baked filled snack in the shape of a bear that comes in two varieties, chocolate filling and vanilla-flavored filling. 


“We know parenting is a balance – moms and dads care greatly about the kinds of snacks they give their kids and, at the same time, it is important to provide options that they know their children will enjoy at snack time,” said Elise Burditt, ‎Senior Brand Manager, Kids Wholesome Portfolio at Mondelēz International. “TEDDY Soft Bakes offer parents the ability to give their children a treat they’ll not only love, but makes snack time a moment that can help open the door to discovery-filled experiences.” 


To help celebrate the launch, the company worked with idea-based nonprofit TED to host a TED Salon Session on Feb. 15 that explored the ties between snacking and childhood playtime. Dr. Stuart Brown spoke about how his studies have found children who are encouraged to play have a better sense of community, stronger sense of belonging and are better at processing new ideas.


Teddy Soft Bakes are currently available nationwide with a  suggested retail price of $3.29 in a six-pack box of individually wrapped snacks, and $6.49 for a 12-pack. The packaging features the Grocery Manufacturers Association’s SmartLabel QR code that allows consumers to scan the code to unlock such product information as ingredients and nutrition facts. 


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