Mor boosts enhanced sparkling water line with new flavor, packaging

3/15/2012

CHICAGO — Mor has expanded its lineup of sparkling enhanced water with a new flavor.


The company said its peach passionfruit flavor contains five calories per can and is infused with all natural fruit flavors, enhanced with a smart blend of herbs, electrolytes and vitamins, and doesn't contain sugar, sodium or caffeine.


In related news, Mor recently tapped consumer packaging company Rexam to launch a redesigned package for Mor beverages, which now are available in 12-oz. Rexam Sleek cans.


"We are pleased to continue our partnership with Mor and help them redesign and expand their enhanced water brand," Rexam Beverage Can Americas president and CEO Andre Balbi said. "Our Sleek can is the perfect packaging solution, enabling their brand to stand out on retail shelves while delivering superior recycling benefits, as well as distribution and retail display economics."

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