Mott’s launches 'Pink to the Core' in support of breast cancer

6/1/2009

PLANO, Texas Mott’s announced the launch of their “Pink to the Core” limited-edition applesauce promotion available through October.

“Susan G. Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists, and Mott's is proud to join their efforts to find the cures," said Dave Fleming, brand director for Mott's.

Mott’s has agreed to donate $300,000 to the organization and will be a National Series Sponsor of the 2009 Susan G. Komen Race for the Cure Series.

The race dedicated to raising awareness of breast cancer and breast health is the world’s largest series of 5K runs, operating in more than 120 cities and five countries.

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