Mountain Dew announces new content project


AUSTIN, Texas — Mountain Dew, a brand from PepsiCo, announced the launch of Green Label Studios: Open Call, a nationwide content project calling on creators to submit their best work for the chance to win a $250,000 production grant to create content for — a hub created by Mountain Dew and Complex Media that covers the voices and stories of youth culture.  

"Game changing ideas and epic content can come from anywhere, at any time," said Greg Lyons, VP marketing, Mountain Dew. "Green Label Studios: Open Call is the perfect platform for 'Dew Nation' to express themselves, celebrate their passions and show us how they 'Do the Dew.'"

Through April 25, content creators can submit their work at, showing how they "Do the Dew." Entries should showcase the unique point-of-views of the filmmakers and express what they're passionate about. All entries will be judged by Mountain Dew and editorial teams. Ten finalists will each receive a $10,000 production grant to create content; they will present their work to a panel this summer in New York City.

The winner also will have the opportunity to be mentored by acclaimed director Robert Rodriguez and Roberto Orci, executive producer and writer of "Matador," a new action series that will air on Rodriguez's new cable channel.

"I believe that each of us has a story to tell – and that inspiration and the ability to tell those stories creatively can spark in anyone, at any time," said Robert Rodriquez at a Green Label Studios event at South by Southwest. "I'm excited to partner with Dew to give professional and aspiring storytellers and creators a creative outlet to share with us their stories."

 For a complete set of rules for Green Label Studios: Open Call, please visit

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