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Muuna aims to make cottage cheese the new Greek yogurt


NEW YORK -- A new, innovative food company is on a mission to change the way consumers think about cottage cheese.

Muuna announced it is launching a line of cottage cheese products featuring unique, single-serve cups available in six varieties, including Strawberry, Blueberry, Pineapple, Peach, Mango and Lowfat Plain. The company is also launching two multi-serve items—Lowfat Plain and Classic Plain. 

Muuna's premium fruit-on-the-bottom flavors each have 130 calories, 9-11g sugar and 15g protein per 5.3oz container. Muuna's Lowfat Plain has 120 calories, 4g sugar and 19g protein per 5.3oz container. All Muuna products contain no high fructose corn syrup or stevia and are free of artificial flavors, colors and sweeteners. Muuna is also gluten-free and certified Kosher. 

"Cottage cheese has been around forever, and mainly thought of as a diet food. The same was true for yogurt, but yogurt innovated while cottage cheese remained stuck in the past," said Gerard Meyer, CEO of Muuna. "At Muuna, we decided to reimagine cottage cheese, inside and out, down to our unique, beautiful cup.  Today's consumers want good food that tastes delicious, but cottage cheese has developed a reputation as boring and bland. So we spent years creating a proprietary recipe that delivers a melt-in-your-mouth, creamy cottage cheese combined with premium, real pieces of fruit, which will surprise and delight your taste buds. What's more, protein-seekers will be delighted to know that Muuna is high in protein. We invite consumers to compare Muuna to their favorite cottage cheese or their favorite Greek yogurt, because if you like those, you'll love Muuna." 

Muuna cottage cheese is available in 5.3 oz. ($1.69 MSRP) single-serve cups and 16 oz. ($3.49 MSRP) multi-serve containers. Muuna is hitting the shelves of select Northeast retailers, including ShopRite and Shaw's, this month.


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