MY M&M's unveils new brand for brides, bachelorettes

HACKETTSTOWN, N.J. Mars Direct, Inc., an affiliate of Mars Snackfood US, announced Thursday the introduction of the MY M&M’S Shimmer Collection featuring shimmering golden, platinum and pearl M&M’S brand chocolate candies, available exclusively online at mymms.com.

From showers and bachelorette parties to weddings and honeymoons, the new MY M&M’s Shimmer Collection can be personalized with photos and messages to commemorate a special day with a one-of-a-kind favor.

Former "The Bachelorette" star Jen Schefft is using MY M&M’s Shimmer Collection to add a personal touch to all her wedding occasions, as she makes her transition from bachelorette to bride in the coming months.

“For my wedding, I’ve been looking for small touches that can make a big impact on my day,” said Schefft, who is planning a spring wedding. “One thing I’m really excited about is my wedding favors. Each of my guests will receive platinum and pearl MY M&M’s Shimmer Collection personalized with special messages and a photo of both myself and my fiance.”

MY M&M’s Shimmer Collection can be ordered by visiting www.mymms.com or by calling 888-696-6788. They are available in 7-ounce bags (minimum order: 3 bags) for $12.99 per bag, and in 5-pound bags priced at $139.99. Additionally, consumers can find other personalized favors including gift bags, silver tins, clear boxes, elegant tulle bags and small glass gift boxes.