My/Mo Mochi Ice Cream unveils triple layer innovation

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My/Mo Mochi Ice Cream unveils triple layer innovation

My/Mo Mochi Ice Cream is looking to add a little extra sweetness to its line of frozen snacks.

The Los Angeles-based company has announced the launch of its new triple layer innovation, which contains its traditional mochi dough exterior wrapped around ice cream with a taste-filled center layer.

"The Frozen Novelty Category had been ripe for innovation and My/Mo brought excitement back to the category with the creation of a handheld, portion-controlled snack platform that consumers didn't even know they needed," Russell Barnett, CMO said. "With this launch, we wanted to take it a step further to really 'wow' snack fanatics with new flavor combinations and textures."

The new flavor combinations from the company include:

  • Chocolate Sundae, which contains vanilla bean ice cream covered in chocolate-flavored mochi dough and topped with a cherry center;

  • Vanilla Blueberry, which features vanilla bean ice cream wrapped around mochi dough and a blueberry center;

  • Dulce de Leche, which has mochi dough wrapped around coffee ice cream and a center of caramel; and

  • S’mores, which contains mochi dough wrapped around graham cracker ice cream and a marshmallow center.

"My/Mo continues to grow at an extraordinary pace and the consumer adaption is truly unparalleled," CEO Craig Berger, said. "For us, innovation is all about surprising and delighting the consumer. With this launch, we were thrilled to include My/Mo Mochi Ice Cream fans in the process of creating our next snacking sensation!"

The brand's new triple layer treats will be available for purchase at retailers nationwide.