My/Mo Mochi Ice Cream debuts products containing Mochi Bits

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My/Mo Mochi Ice Cream debuts products containing Mochi Bits

By Gisselle Gaitan - 12/12/2017

My/Mo Mochi Ice Cream, created with ice cream and traditional sweet rice mocha dough, has launched a new product to their collection. The new ice cream with mochi bits contains mocha dough nestled within ice cream.

Since launching in 2017, the Los Angeles-based company has expanded distribution to more than 6,000 retail locations across the nation. Most of the brand’s products can be found in the freezer aisle, with the exception of the My/Mo Mochi Ice Cream Mochi Bars, which are located in the bakery section.  

"After the overwhelmingly positive response to My/Mo Mochi Ice Cream, we are excited to expand our offerings with the launch of My/Mo Ice Cream with Mochi Bits," shares Russell Barnett, the company's CMO, said "As our brand's vision is to bring the snackability of mochi ice cream to the masses, this was a natural progression and delivers another way for consumers to chew their ice cream."

New My/Mo Ice Cream with Mochi Bits will be gluten-free and come in five flavors: strawberry, mango, green tea, chocolate and salted caramel. The line is expected to hit retail stores in early 2018.