Naked Juice campaign aims to help communities get healthier

MONROVIA, Calif. --  In an effort to raise awareness and provide fresh produce where there is none, Naked Juice is launching the 2016 #DrinkGoodDoGood cause campaign.

The beverage brand is partnering with Wholesome Wave, a nonprofit founded by James Beard award-winning chef Michel Nischan that works to make fresh, healthy food affordable and accessible for low-income families.

Naked Juice is kicking off the campaign with a 250,000-pound contribution and asking consumers to get involved as well. For every fruit and veggie selfie shared with #DrinkGoodDoGood, Naked Juice will donate an additional 10 pounds of produce to our neighbors in need.

To spread the word and inspire others to do good with their selfies, Naked Juice is teaming up with locally loved and nationally known ambassadors around the country.

"Our vision is a country where everyone has access to affordable, quality, fresh fruits and vegetables," said Andrea Theodore, general manager at Naked Juice. "Food deserts are a real issue that affect so many, but are realized by so few. So, we've teamed up with a group of likeminded ambassadors to help encourage others to get behind this cause through the campaign's simple call to action."

The brand is asking consumers to join Naked Juice and Wholesome Wave in the fight against food deserts by sharing a fruit and veggie selfie on Facebook, Twitter or Instagram with #DrinkGoodDoGood.