Nature’s Earthly Choice unveils microwavable broccoli, cauliflower rice

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Nature’s Earthly Choice unveils microwavable broccoli, cauliflower rice

09/10/2019
Nature’s Earthly Choice is expanding its portfolio.

The Eagle, Idaho-based company is introducing shoppers to its new broccoli rice and cauliflower rice, which come in microwavable pouches.

Containing 35 or fewer calories per serving, the products are shelf-stable and designed for those looking to incorporate healthier foods into their diets, the company said.

"With more and more people today adopting low-carbohydrate ways of eating, such as the ketogenic diet or the paleo diet, vegetable-based rice is becoming a popular and important part of home-cooking," Chuck Watson, the president of Nature's Earthly Choice said. "Not only do our broccoli rice and cauliflower rice offer people a way to eat more vegetables, they are a solution for those who have been looking for tasty, wholesome, low-carb alternatives to traditional rice products."

Ready in 90 seconds, both broccoli rice and cauliflower rice can be cooked via a microwave or in a skillet with olive oil and water.

Both items contain just three simple ingredients — broccoli or cauliflower, water and malic acid — and texture similar to that of brown rice, the company said.

Those interested in buying Nature’s Earthly Choice broccoli rice or cauliflower rice can head to their nearest major retailer, where it can be purchased for the price of $2.99.