NatureSweet celebrates snacking with online natural talent show

SAN ANTONIO To spread the word about NatureSweet Cherubs bite-sized tomatoes as the sweetest snacking tomato, NatureSweet will launch an online natural talent show for kids entitled "Be the Next Sweet Sensation".

The contest will be launched with a fully integrated marketing program including online, retail, print, PR and radio support. One child will win a Grand Prize chance to be the Cherubs Spokeskid.

Beginning March 15th, parents and kids will visit a promotional website (www.cherubstomatoes.com) and upload a video showing the world their natural talent inspired by the snack. Visitors to the site will be able to vote and comment on their favorite kid performers.

The Top 10 finalists will be posted and announced between May 11th and 12th. The Grand Prize winner will be announced on May 18th.

After being named the "Next Sweet Sensation", the Grand Prize winner will enjoy a family trip for four to Hollywood, CA. Additionally, as the Cherubs(R) Spokeskid, the Grand Prize winner will appear in a future NatureSweet Cherubs advertisement as well as in a story on the brand's website.