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Nestlé celebrates Valentine's Day with new treats


GLENDALE, Calif. — Nestlé is spotlighting some of its most popular brands with new seasonal items.

This Valentine's Day, consumers can purchase the following items:

  • SweeTarts jelly beans: SweeTarts offers the iconic sweet and tart candies in jelly bean form. Offered in purple, turquoise and magenta packaging, the cherry- and grape-flavored treats carry a suggested retail price of $2.49 per 14-oz. bag;

  • Wonka heart toppers: Available for SweeTarts or Gobstoppers, this colorful, heart-shaped candy-filled tube is topped off with an oversized heart that also features a built-in gift tag. The suggested retail price is 99 cents per 1.2-oz. to 1.5-oz. size;

  • Paul Frank Nestlé Crunch king size bar: A Target exclusive, the limited-edition Paul Frank packaging features “Julius the Monkey.” What's more, when you open the outer flap of the red box, there’s a space for you to write a message for your loved one. The 2.75-oz. size touts a suggested retail price is $1.99;

  • Butterfinger heart box: This heart-shaped box is filled with miniature candy bars and has a motto scrawled across the front of the box: “Nobody’s gonna lay a finger on my Valentine.” The 8-oz. carries a suggested retail price of $4.99; and

  • Wonka Exceptionals chocolate for Valentine's Day: The candy, in its final year, is availabke in Scrumdiddlyumptious, Triple Dazzle Caramel, Fantabulous Fudge and Chocolate Waterfall. Each 3.5-oz. bar carries a suggested retail price of $1.99.

“Nestlé is always looking for new and fun ways to innovate the world of confections,” Nestlé USA Confections & Snacks spokeswoman Tricia Bowles said. “These captivating new products are an easy, delightful and fool-proof way to let someone special know you’re thinking of them this Valentine’s Day.”

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