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Nestlé Crunch teams up with Girl Scouts of the USA for limited-edition candy bar line

5/9/2012

LOS ANGELES — Nestlé Crunch has launched Nestlé Crunch Girl Scout candy bars.


The limited-edition line, produced under license from Girl Scouts of the USA, is inspired by the three most popular flavors of Girl Scout cookies: Thin Mints, peanut butter crème and caramel and coconut flavors. The launch is in line with the organization's 100th anniversary


Nestlé Crunch and Girl Scout Cookie fans can log online to purchase the candy bars through a special, limited supply pre-sale program at Facebook.com/NestleCrunch, while supplies last. After the pre-sale, the Nestlé Crunch Girl Scout candy bars will be available as limited edition candy bars this summer at participating retail stores nationwide, beginning June 1 through September.


"We're pleased that with the help of a great brand like Nestlé Crunch, our iconic Girl Scouts brand can reach the public in new and unexpected places," said Barry Horowitz, VP and general manager of Girl Scout merchandise at Girl Scouts of the USA. "During our 100th anniversary, we hope the Nestlé Crunch Girl Scout Candy Bars raise awareness of the Girl Scout Cookie Program and all the business and financial literacy skills girls learn from participating in this annual leadership activity."

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