Nestle Pure Life brings Hydration Movement to Facebook


STAMFORD, Conn. — Nestle Pure Life has launched its 2012 Nestle Pure Life Hydration Movement, an extension of the brand's pledge program where more than 99,000 families have made a commitment to swap one sugared beverage a day for water for a year.

This year, Nestle Pure Life is bringing the Hydration Movement to Facebook. By joining this year's Movement on the Nestle Pure Life Facebook page, participating consumers will pledge to swap one sugared beverage a day with water for a year and also will receive one $1 off coupon toward the purchase of Nestle Pure Life purified water. Participants also will have the opportunity to enter a sweepstakes to win a supply of free Nestle Pure Life bottled water for a year, the company said.

"Nestle Pure Life is committed to helping families live a healthier life," Nestle Pure Life brand manager Maude Ancone said. "The incredible success of the last two years' Hydration Movement programs demonstrates that families are willing to make simple changes toward a healthier lifestyle, and this year we hope to inspire thousands more and make it even easier for families to take the pledge."

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