Nestle USA and Jamba ready-to-drink beverages exceed early sales expectations

EMERYVILLE, Calif. Nestle USA and Jamba announced the early success of the Jamba ready-to-drink beverages in eight western states. Since its launch in May, Jamba ready-to-drink beverages have captured a significant share of the premium juice segment, exceeding initial expectations.

Jamba Smoothies and Jamba Juicies are available in Raley’s and Walgreens, among other major retailers, including major grocery chains and convenience stores in California, Oregon, Utah, Nevada, Arizona, Idaho, Washington and Colorado.

“We are thrilled at the success of the Jamba ready-to-drink beverages, which have surpassed our initial sales expectations,” said Steve Presley, vice president, general manager premium ready-to-drink, Nestle Beverage Division.

Nestle is supporting the launch of Jamba RTD with heavy product sampling, online activity, consumer outreach public relations and in-store promotions. In addition, television ads for Jamba RTD began airing in June in both San Francisco and Portland, Ore.

The 2008 Jamba ready-to-drink product line includes six SKUs: three Jamba Smoothies, named Strawberries Wild w/Energy Boost, Orange Dream Machine w/Immunity, Banana Berry w/Heart Healthy Boost; and, three Jamba Juicies named Orange Strawberry Banana w/Protein Boost, Mango Orange Peach w/Fiber Boost, Very Berry w/Calcium Boost.