Nestlé Waters puts sparkling water brands in spotlight

STAMFORD, Conn. — Nestlé Waters has introduced a new campaign that encourages consumers to maintain healthy habits by drinking sparkling water beverages.

The company said its "Nature's Fix" campaign aims to show consumers that they can consume refreshing drinks without the excess sugars and caloric baggage that other carbonated drinks carry. According to a recent survey conducted by Nestlé Waters, more than 8-in-10 Americans drink soda. Among them, 25% indicated they would be open to replacing soda in their diets with naturally flavored sparkling water.

The Nature's Fix campaign, which debuts on Nestlé Waters' brands Facebook pages, shows forest creatures working together to get people "hooked" on sparkling water.

"The new 'Nature's Fix' campaign aims to communicate the natural attributes of the regional spring water sparkling brands, which offer refreshment without unwanted baggage," said Carolina Rodriguez, Nestlé Waters' senior brand manager of regional spring water brands. "The campaign takes a positive and humorous approach by introducing forest creatures who work together to get people 'hooked.' These animals are uniquely qualified for the task because, like all three sparkling spring water ingredients, they are simple and natural. Their individual personalities and admirable perseverance will all be revealed to consumers throughout different engaging executions such as banners, videos and Facebook."