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New all-natural cheese line from Alouette

7/9/2009

NEW HOLLAND, Pa. Alouette introduced its new all-natural line of soft spreadable cheeses, free from artificial flavors, colors and preservatives.

The healthy transition marks Alouette as the pioneer brand to offer 100% nine all-natural spreadable cheese flavors.

"We're thrilled to lead our category and demonstrate our commitment to offering superior quality by offering the nation's only line of all-natural soft spreadable cheeses," stated Rafael Lampon, marketing director at Alouette. "Our consumers communicated that all natural ingredients were important to them and that an all-natural Alouette offering would fit better into their efforts to maintain a healthy lifestyle. Our new 100% all-natural ingredients enhance the fresh and creamy flavors that the Alouette brand has built itself upon and will heighten the experience of entertaining friends and family. Alouette also makes a delicious snacking alternative for personal enjoyment."

The revamped line is now available nationwide. For more information visit www.alouettecheese.com.

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