New chicken strips shaking up the refrigerated case

SAINT CLOUD, Minn. -- The flagship brand of the Midwest's leading chicken producer is introducing a line of fresh, not frozen, chicken breast strip kits that aim to shake up the deli case and consumers' meal plans.

GNP Company is launching Gold'n Plump Shakers, a new, healthier option for consumers looking for made-from-scratch quality in just three easy steps and under 20 minutes. 

"As schedules get more hectic, people tend to prepare last-minute meals, and want products that offer quick-and-easy prep and the enjoyment of making something themselves," said Tracy Miller, GNP company director of product innovation and management. "The Shakers line offers, ready-to-cook fresh chicken raised with no antibiotics; more preparation involvement with minimal extra work; and superior quality and flavor compared to similar frozen products."

Unlike some other breaded chicken products, Shakers are sold fresh NOT frozen. Plus, they have no added solution, preservatives or artificial flavors and are lower in sodium. The new items are made with chicken raised with no antibiotics and carry the American Humane Certified seal.

Shakers start with 100 percent boneless skinless breast strips sized for snacking or as ingredients in pasta, salads, wraps or sandwiches. Packets of bold, on-trend seasoned breadcrumbs add adventurous, ethnic flavors and a crunch.

"The breading is made with Panko-style breadcrumbs which are widely popular today and professional chefs' go-to ingredient for adding texture," Miller said. "And visible spices and herbs in the breading add appetite and homemade appeal as well."

Shakers are available in five flavors including: Savory, Sweet Chili, Jamaican, Honey Barbeque, and Chipotle Adobo. Each 20-ounce kit includes 16 ounces of fresh, whole muscle chicken breast strips in an easy-to-open pouch, 4 ounces of seasoned breadcrumbs, and a zip-seal bag for shaking. Shaker items have a suggested retail price of $5.99 per 20-ounce kit. Shakers are available now at retailers nationwide.