New fruit juice line is full of surprises

NEW YORK Boowl Surprise, a new product line of flavored juice drinks with an added bonus for kids, is launching in the U.S. this spring.

Each cleverly designed bottle contains 11 ounces of fruit juice drink plus a surprise toy (a wristaband) hidden in the top. The wristbands are part of a collection of 15 different versions, designed separately for boys and girls.

The U.S. Boowl Surprise product line currently consists of 4 popular flavors, fruit punch, strawberry-kiwi, grape and lemon ice each in a boy or girl character label. Boowl Surprise drinks are made with all natural ingredients, using no artificial flavors, colors or preservatives. They contain 20% real fruit juice and 5 added vitamins.

“Boowl products have enjoyed great consumer acceptance in Europe and sales are really taking off,” Boowl Americas CEO Rick Parano. “We hope to emulate this success here in the U.S. Our products represent the unique value proposition of a Fun package, a healthy drink and a collectable Toy all in one. There’s nothing like this in the U.S.”

Boowl Surprise will be launching across the U.S., starting spring 2009 in the Florida So East markets. Boowl U.S. products are available in a top tray or a 36 bottle-display.