New Nesquik drinks target fitness fans who are young at heart

GLENDALE, Calif. -- One of America's most popular drink brands for kids is launching a new product line for adults young at heart who love the taste of chocolate milk, but want more protein in their daily diets.

Nesquik's new Protein Plus is packed with 23 grams of protein and delivers the Nesquik taste along with a heightened nutritional profile.

Available in two flavors – chocolate and vanilla – Protein Plus contains 23g of protein in each 14 oz. bottle. It is made with real milk from cows not treated with the added growth hormone rBST and contains 28 percent less sugar than the leading protein-enhanced flavored milk.

Protein Plus is available at retailers nationwide in 14 oz. pre-mixed, ready-to-drink bottles.