New Wheaties cereal fuels athletic performance

9/9/2009

MINNEAPOLIS After three months of consumer testing, “The Breakfast of Champions” announced the evolution of its iconic 85-year-old cereal with the unveiling of Wheaties Fuel.

Wheaties Fuel, which was developed with the help of Peyton Manning, triathlete Hunter Kemper, Kevin Garnett, gold medal-winning decathlete Bryan Clay, Albert Pujols and sports nutritionist Dr. John Ivy, was designed to help meet the nutritional needs of today’s champion athletes.

The new Wheaties, a lightly sweetened, crunchy whole wheat flake with granola and crispy rice and a touch of cinnamon and honey, features long-lasting energy from whole grain to help keep you going and 100% of the Daily Value of five B-vitamins to help the body release energy from food. Collector’s edition boxes of the cinnamon honey crunch-flavored Wheaties Fuel are available for purchase online at www.Wheaties.com/evolution, while supplies last. Beginning in January, Wheaties Fuel will be available at local retailers.

“We’re excited to bring the first-ever cereal designed specifically to help fuel athletic performance to the market place,” said Dan Stangler, marketing manager for Wheaties. “Wheaties Fuel takes advantage of the advances in science of the past 85 years and leverages the expertise of champion athletes, a leading sports nutritionist and everyday athletes, to create a product that will be fueling wins for the next 85 years.”

Wheaties Fuel will not replace the Original Wheaties. Together, the two products will make up the evolved and expanded Breakfast of Champions product portfolio.

For more information on Wheaties and its evolution visit www.Wheaties.com/evolution.

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