New York City gets pumped up for Vitaminwater10

NEW YORK Union Square Park in New York City was abuzz Thursday, complete with games, giveaways and “hydrators,” a promotional group for Glaceau’s newest product, Vitaminwater10.

Glaceau displayed its newest beverage, which boasts 10 calories per serving, in a pop-up gym. Visitors were given the opportunity to partake in activities and win various prizes, including a locker containing $10,000.

The featured activities were those which can burn 10 calories, such as paper football, tic-tac-toe and more.

Additionally, Vitaminwater10 distributed other prizes, including:

• For 11 winners, a pair of tickets to the Broadway musical, Rock of Ages, and 10 cases of the beverage.
• For five winners, each would receive a free one-year membership to the New York Health and Racquet Club, plus a dozen cases of Vitaminwater10.
• A year supply of Vitaminwater10

Each flavor of Vitaminwater10 is designed to help the body function more effectively by providing immediate energy, key nutrients and antioxidants. Vitaminwater10 contains rebiana and other natural sweeteners to make it rich in flavor.

Vitaminwater10 is available in four varieties: xxx (acai-blueberry-pomegranate), essential (orange-orange), energy (tropical citrus) and multi-v (lemonade).

• A single 20-ounce bottle has a suggested retail price of $1.49
• A 20-pack of the 20-ounce bottles has a suggested retail price $18.99. The variety pack includes xxx, energy and multi-v flavors.
• Also available: 16-ounce four packs of xxx and essential, retailing at $4.00.

“The key to delivering true innovation is very simple; it’s all about giving people what they want,” said Rohan Oza, chief marketing officer at Glaceau. “With Vitaminwater10 we’ve given calorie-conscious consumers something they’ve been desperately looking for — a beverage that doesn’t force you to sacrifice great taste for low calorie.”

http://www.centerstoregrowth.com