Nintendo’s Super Mario Odyssey partners with Kellogg’s on limited-edition cereal

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Nintendo’s Super Mario Odyssey partners with Kellogg’s on limited-edition cereal

By Gisselle Gaitan - 11/30/2017
Nintendo is entering the world of breakfast with the help of Kellogg’s. Together, the companies will be launching collectible Super Mario Odyssey box art and cereal. The limited-edition cereal will be of a mixed berry flavor and contain colorful power-up marshmallows. If that weren’t enough, each of the boxes also will function as an accessory to the amiibo – a wireless communications and storage device used with compatible figurines.

“This powered-up partnership with Kellogg’s is another exciting way for us to expand the Nintendo brand in unique and creative ways,” Tom Prata, Nintendo of America’s senior vice president of strategic initiatives, said. “We are always looking for new opportunities to bring smiles to people of all ages, and this is a fun way to kick off the day.”

The limited-edition cereal box will hit stores as early as Dec.11, and those playing Super Mario Odyssey from the Japan-based company can tap the cereal box on the Nintendo Switch system and receive gold coins or a heart in every game.

“We are thrilled to pack so much fun into one box of cereal,” Brad Schwan, senior director of Morning Foods Marketing, said. “The package adds value and excitement for fans, with marshmallow shapes in the cereal inspired by Super Mario power-ups to tie the theme together.”