Nurish Brands introduces 'natural' energy drink alternative Feel Natural Energy

CHICAGO — Nurish Brands on Thursday launched Feel Natural Energy, a new energy drink available in Rexam 10.5-oz. Sleek cans.

"Feel is an altogether different kind of energy drink," stated Brian Turner, president and CEO of Nurish Brands. "We developed Feel from the ground up to satisfy the demands of health-aware, active individuals — individuals who won't go anywhere near mainstream energy drinks," he said. "There's undoubtedly a significant 'need state' for caffeine, yet more and more consumers desire a caffeinated alternative that makes them feel like they're doing something good for themselves. Feel is a great-tasting energy beverage that's naturally low in calories and confers 'real' nutritional benefits."

The lightly carbonated, naturally sweetened drink boasts just 15 calories and contains no artificial flavors, colors or preservatives, the company announced. Feel is available in three flavors: raspberry lemonade, wild berry and mango passionfruit.

Each serving provides a full day's supply of vitamin C, along with essential nutrients like calcium and vitamin D and 85 mg of naturally occurring caffeine. 

Feel Natural Energy recently received the Bronze Medal for the energy drink category in Beverage World Magazine's 2012 global packaging designs awards.

Feel Natural Energy is currently available at select retailers in Michigan, with plans for continued expansion throughout the Midwest, including Chicago.