Nutrisystem launches line at Kroger

FORT WASHINGTON, Pa. — A weight management products and services provider is bringing its items to retail.

Nutrisystem announced the retail debut of its Nutrisystem Everyday product line at Kroger. Available in bars, smoothies, bakery and breakfast items, each product delivers low fat and calories, and is a good source of fiber and protein, the company said.

"The expansion into the retail channel is a natural progression given our strong consumer brand and reputation within the weight loss industry," Nutrisystem Everyday SVP and general manager Dianne Jacobs said. "We are very excited to debut our Nutrisystem Everyday products with Kroger. Our goal is to have broad distribution within all retail channels and with retailers who share our mission of bringing additional health and wellness options to consumers. We expect to be fully national by 2013 and we're receiving an enthusiastic response from the retail community who now has the opportunity to offer the Nutrisystem brand with the Nutrisystem Everyday line."