Nutter Butter celebrates 50 by paying homage to the past

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Nutter Butter celebrates 50 by paying homage to the past

Nutter Butter is kicking off its 50th birthday with a celebration that pays tribute to the last 50 years of American cultural moments and trends.

Since launching in 1969, the cookie, which is part of the Mondelēz International family, is paying homage to its past looks with limited-edition packaging designs, creative digital content, consumer sweepstakes, sampling events and a collaboration.

"A lot has changed in the last fifty years, but one thing has remained a classic: the nutty taste of our iconic peanut butter sandwich cookie," Tracey Benitz, the Nutter Butter associate director said. "Nutter Butter has seen it all! In celebration of our milestone birthday, we are excited to take peanut butter lovers on a journey back in time reliving their nuttiest memories over last five decades through imaginative digital memes and videos, retro package designs, custom apparel and more."

To kick things off, Nutter Butter is first unveiling limited-edition packaging for its Crème Patties, Rounds and Peanut-Shaped Family Size Cookies.

Each of the six designs takes a nostalgic look at its 50-year history and quirky personality with prints ranging from 60s tie-dye to the current emoji craze, the East Hanover, N.J.-based company said.

In addition, the brand also collaborated with clothing brand Johnny Cupcakes on a line of limited-edition anniversary t-shorts. Featured on each design are pop culture references from the last 50 years. Those looking to get their hands on one will be able to do so at an upcoming birthday party consumer sampling event.

"Collaborating and adding our signature quirky vision with a special brand from my childhood has been a blast!" Johnny Earle aka Johnny Cupcakes said. "I'm excited to sandwich our worlds together by creating a fun experience for both of our customers!"

The first consumer sampling event will take place on June 12 at the 7-Eleven Flatiron store from 12 to 4 P.M. The second will be held at the Johnny Cupcakes store in Boston on July 13 from 1 to 4 P.M.

Last, but certainly not least, Nutter Butter is asking fans to take part in its birthday celebrations with the Nutter Butter Cookie’s 5 Nutty Decades Sweepstakes. From June 12 till August 31, the brand is encouraging fans to showcase how they are celebrating the cookies birthday.

Winning fans will either be sent to New York or California. To enter, consumers should take a picture of themselves with the cookies and enter it on the company’s website, where further information on the sweepstakes can also be found.