Oberto revamps jerky packaging

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Oberto revamps jerky packaging

By Gisselle Gaitan - 02/07/2018
Oberto Beef Jerky has announced plans to switch up the manner in which its signature all-natural jerky product is displayed to consumers. The Seattle-based company will debut its products in clear 9-oz. sized clear bags, in order for consumers to see the product clearly and get a strong value with a larger size.

The brand's three signature jerky flavors, Original, Teriyaki and Peppered will be launching in the new packaging this month.

"We are always striving to create the most innovative and best-tasting meat snacks for our loyal customers. We saw a white space for an all-natural, higher quality jerky in the larger, clear bag authentic style segment and decided to create this product to fill that space," Tom Hernquist, Oberto's president and CEO said. "Consumers want to know what they are buying, and we have made it easier for them with simple, natural ingredients and a transparent package.

New packaging strengthens the company's focus on differentiating itself from the market of meat snacks category which has grown to more than $3 billion dollars in annual revenue, according to the Nielsen SnackTrack. This new launch comes on the heels of Oberto's launch of a Pepperoni-flavored Jerky, which contains no artificial ingredients.

The new 9-oz. clear bags will be rapidly expanding to retail locations where Oberto products are currently sold. Further product information can be found on the company's website.