Ocean Spray plans to open New Brunswick cranberry operation

LAKEVILLE-MIDDLEBORO, Mass. American cranberry co-operative will be expanding to Canada’s New Brunswick, investing $90 million in a new operation and creating about 100 new jobs. The company, which produces two-thirds of the world’s cranberry supply, plans on developing approximately 3,200 hectares of farmland.

Ocean Spray has submitted an environmental impact assessment registration with the Department of Environment. The cranberry maker says it is experiencing a higher demand for cranberries and needs more fruit.  

Gerald Richard, president of the New Brunswick Cranberry Growers Association, is excited about what Ocean Spray’s new operation may mean for the area. "My hope is that they will also bring expertise and more specialized equipment. We know that Ocean Spray invests a lot of money in research and development," he said. "I'm hoping with them in the area they'll be able to share that information with us and make our industry even better."