Off the Grid joins growing protein waffle game

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Off the Grid joins growing protein waffle game

Those looking to add protein to their mornings just got a whole new way to do it.

Off the Grid, which is part of the Kellogg’s portfolio, unveiled its line of frozen waffles that contain 12 g of protein per serving.

"Off the Grid waffles were created to deliver a hearty and wholesome breakfast experience within any healthful lifestyle," Laura Newman, the marketing director at Off the Grid, said. "With Off the Grid, we wanted to give consumers something more, something different. Crafting waffles with complete protein was very intentional for us — so that we could offer protein that is valuable to our bodies. We also know high protein food doesn't always deliver on taste, so we took huge care in ensuring the food experience delivers in a way that means you don't have to compromise."

Available in vanilla buttermilk, cinnamon brown sugar and wild blueberry, the product’s complete protein comes from a recipe that combines soy protein isolate, whey protein concentrate, whole wheat flour, egg whites, hemp seeds and cage-free whole eggs.

In addition, the waffles also are Non-GMO Project Verified, made with 100% whole grains, cage-free eggs and are free of artificial flavors and colors.

"Proteins are made up of amino acids — there are 20 that your body uses — but there are nine that are considered essential because your body doesn't make or store them naturally, so you must get them through your daily diet," Sarah Ludmer, registered dietitian and director of Wellbeing said. "When protein contains all nine essential amino acids in the right amounts, it's considered complete protein. With complete protein you're fully fueling yourself and your possibilities."

Shoppers can grab a box of Off the Grid waffles from the freezer aisle at grocery stores nationwide beginning in June.