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Old Orchard adds to line of reduced-sugar beverages



SPARTA, Mich. — Old Orchard Brands on Monday announced that it will expand its Healthy Balance line of juice drinks to include two new varieties. According to the brand, the new additions fall within the U.S. Dietary Guidelines Advisory Committee’s dietary recommendation for reduced daily sugar intake.


Healthy Balance Pineapple Orange and Healthy Balance Peach Mango contain five grams of sugar per 8-oz. serving and 20 calories. The beverages are sweetened with Splenda-brand no-calorie sweetener. 


"The new guidelines are clear -- Americans are consuming far too much sugar," said health expert and Old Orchard consultant Amy Bragagnini, MS RD CSO. "A single 20-ounce bottle of sugary cola is going to put you over the recommended sugar intake by nearly 40%, so you have to make smarter choices. Healthy Balance has always been a great alternative because of its low sugar profile and the fact that a single serving provides 100% of the daily recommended value of Vitamin C."


Consumers can find the new flavors at select grocery stores beginning this month in 64-oz. bottles for a suggested retail price of $2.49 per bottle. 

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