Old Orchard Brands introduces Very Cherre

SPARTA, Mich. — Old Orchard Brands is celebrating the flavor of tart cherries with a new beverage line.

Very Cherre is a 100% juice line that includes tart cherry and three tart cherry blends: tart cherry/blueberry, tart cherry/cranberry and tart cherry/pomegranate. The juices are gluten-free and do not contain artificial colors, flavors, preservatives or added sugars, the company said.

Very Cherre beverages will be available mid-summer in 64-oz. bottles for a suggested retail price of $4.99.

"Tart cherry juice has traditionally been found at holistic food stores and seasonal fruit markets," Old Orchard Brands president and founder Mark Saur said. "Even if consumers found it, they'd be forced to mix expensive concentrates at home with varied results. We're celebrating the original 'superfruit' by introducing a pure tart cherry juice that is affordable, convenient and widely accessible to consumers. It also happens to have an incredible taste that any juice fan will love."