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Old Orchard Brands raises the juice stakes with new organic, non-GMO beverages


SPARTA, Mich. -- Old Orchard Brands is looking to appeal to families on a budget with its new line of value-priced beverages.

Old Orchard's Organic 100% Juice features the organic and non-GMO ingredients that many consumers are looking for at an affordable price. Old Orchard's shelf-stable Organic 100% Juice is offered in four kid-friendly flavors, including Apple, Apple Cherry, Peach Mango and Wild Berry. Each 64-ounce bottle provides eight, 8-ounce servings and has a suggested retail price of $3.49. Available in Apple and Peach Mango, the 12-ounce frozen Organic 100% Juice concentrates have a suggested retail price of $2.49.

"It's important that we provide the very best quality to our customers, but we must also ensure our products are accessible to all families, including those on a budget," said Kevin Miller, vice president of marketing at Old Orchard. "Our customers have told us they struggle to find organic and Non-GMO certified foods in their most frequently purchased household grocery products. This new line combines the best quality ingredients with great taste and affordability. In doing so, we offer new access for budget-conscious consumers interested in shopping organic and better-for-you foods."

All varieties of Old Orchard Organic 100% Juice are certified organic by the USDA and have received verification from the Non-GMO Project to validate Old Orchard's quality and its compliance with rigorous best practices for GMO avoidance. Additionally, the juices contain no added sugar and no artificial flavors, colors or preservatives.

Organic 100% Juice is the newest addition to Old Orchard's existing juice lineup that spans more than 40 frozen concentrates and 60 bottled varieties of fruit juices and juice drinks.


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