Old Orchard for Kids adds new flavors


SPARTA, Mich. — Old Orchard for Kids, a line of reduced-sugar fruit juices, announced new flavor additions to its lineup. Consumers can now enjoy grape, berry and fruit punch in addition to the existing apple flavor that was previously introduced.

"Flavors like grape, fruit punch and berry are certainly kid-friendly, but we really developed the Old Orchard for Kids line with parents in mind," Mark Saur, founder and CEO of Old Orchard Brands, said. "Parents want to feel good about what they are serving to their children, and in this case we have a fruit juice that we know kids will love, but that Mom and Dad also will feel good about based on its positive nutritional profile. And, to top it off, we offer it at a price point that sets us apart from the competition."

Old Orchard for Kids contains 50% less sugar than traditional varieties. If that wasn't enough to give parents peace of mind, they also take comfort in the fact that there are no artificial sweeteners or added sugars. Additionally, an 8-oz. glass packs 100% of the daily recommended amount of vitamin C, as well as a boost of calcium and iron.

Old Orchard for Kids has a SRP of $2.49 for a 64-oz. bottle and can be found at major grocery retailers across the nation, beginning this month.


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