Oreo set to intro new Red Velvet flavor

DEERFIELD, Ill. — Oreo, a brand from Modelez International, will debut Red Velvet Oreos in February, according to a report from Bloomberg Businessweek. 

 

Red velvet has caught on with consumers over the past few years, the report noted. Janda Lukin, senior director for the brand, added that consumers have been "fanatical" about the flavor. 

 

The product spent more than a year in development and will grace store shelves in the United States for up to six weeks, or until supplies last. Consumers can expect to see the new Oreos beginning Feb. 2, just in time for Valentine's Day.