Oreo's Double Stuf Racing League announces first official sponsor

EAST HANOVER, N.J. The Oreo Double Stuf Racing League announced Monday that AstroTurf, the world’s first synthetic turf system, is now the first official sponsor of this unique league.

The DSRL, whose members include quarterback brothers Peyton and Eli Manning and tennis star sisters Venus and Serena Williams, is now able to place itself with other such popular sports as football, baseball and soccer that also play competitively on AstroTurf.

AstroTurf was designated as the official turf of the DSRL after deep consideration by “league officials.”

“Selecting AstroTurf as the ‘official turf’ for the DSRL makes perfect sense because it’s a high quality product that will make it even more exciting for everyone, from professional athletes to consumer fans, to compete and show off their lick racing skills,” said Stephen Chriss, director of consumer and customer engagement for Kraft Foods.

In fact, the first Oreo DSRL competition to take place on a custom-made DSRL/AstroTurf field will be a special lick racing event in West Palm Beach, Fla. on April 24, where two teams of finalists will compete for the title of fastest Oreo “twister, licker and dunker” and a $10,000 grand prize. The Manning brothers and Williams sisters will be on hand to help “train” the finalists for the competition.

“In the more than 40 year history of AstroTurf, the decision to support the Oreo Double Stuf Racing League is a milestone for the company,” said Rick Horrow, a sports business expert known and CEO of Horrow Sports Ventures. “This sponsorship is a one-of-a kind opportunity to align with another iconic brand. Together this relationship showcases the credentials of both AstroTurf and Oreo in making it possible for families and friends to engage in a bit of fun competition.”

The AstroTurf sponsorship will include co-branded print advertising, inclusion at trade shows, and a co-branded presence on both the astroturfusa.com and dsrl.com Web sites.