Organic Valley debuts ultra-filtered Fuel milkshake

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Organic Valley debuts ultra-filtered Fuel milkshake

Organic Valley is packing organic protein and essential nutrients into its Fuel protein milkshake.

Developed in response to consumer demand for high-protein and low sugar options, Fuel high-protein milkshakes are produced without the use of toxic pesticides or artificial growth hormones, the La Farge, Wis.-based company said.

"Consumers want options that taste great and adhere to the strict USDA organic guidelines from a company that aligns with their values," Laurie Drake, the senior brand manager at Organic Valley said. "Organic Valley Fuel provides all that and more — great taste, high protein, low sugar, and the added benefit of knowing that the product comes from our cooperative of small family farmers that are committed to upholding the highest standards of animal care."

Containing 50% less sugar than its predecessor, the shake contains 20 g of protein, and is available in three flavors — chocolate, vanilla and coffee.

Starting with USDA certified organic milk from the cooperative’s pasture-raised cows, Organic Valley uses an innovative ultra-filtering process that reduces the naturally occurring sugar-lactose in the milk, the company said.

Shoppers can purchase either an 11-oz. carton retailing for $2.99, a pack of four milkshakes for $10.99 or a pack of 12 for $29.99.