Orville Redenbacher 'pops'

OMAHA, Neb. — A popcorn brand is rolling out a new bag that gives way to easy sharing and cleanup, the company said.

Orville Redenbacher's pop up bowl is a ready-to-serve, free-standing bowl, a first for the brand, the company said. How it works: the pop up bowl cooks on its side and features a transparent top, allowing snack lovers to watch their popcorn pop and see when it’s ready.

The pop up bowl, now available at grocery and mass retailers nationwide, retails for $2.99 for a 3-pack and $4.49 for a 6-pack.