Oscar Mayer Lunchables lunch combinations introduces six new varieties

MADISON, Wis. Back-to-school time gives kids a fresh start, and Oscar Mayer is looking to making lunch meals more convenient and healthy.

Oscar Mayer is introducing a new line of Oscar Mayer Lunchables Lunch Combinations, which includes spring water and a number of firsts for the brand, including sub sandwiches and applesauce. The product line also offers the following enhancements:

• Turkey made with 100% turkey breast: a good source of protein;
• Bread made with whole grain;
• Kraft 2% cheddar: an excellent source of calcium;
• Dessert including Chewy Chips Ahoy! Cookies and Mini Nilla Wafers.

"Moms told us what they wanted and we listened," said Darin Dugan, senior director marketing for Lunchables. "So we've added items like spring water, applesauce and bread made with whole grain."

The new Lunchables Lunch Combinations line is made up of six varieties including: Turkey + Cheddar Sub Sandwich; Ham + American Sub Sandwich; Turkey + Cheddar Cracker Combos; Ham + American Cracker Combos; Deep Dish Cheese Pizza and Deep Dish Pepperoni Pizza. The Turkey + Cheddar Sub Sandwich and Deep Dish Cheese Pizza meet the Kraft Foods Sensible Solution criteria for nutritional value.

Additionally, the new line will be launched in an all new, clear, snap-close package that uses recyclable sleeves, bottom trays and water bottles. This is the first appreciable change to the packaging in the brand's 21 years.

"Our product packaging really tops off the introduction of this new line," said Dugan. "We've made it easier than ever for Mom to see exactly what's inside."

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