Pacifico Beer goes mobile, introduces new blog
CHICAGO Pacifico Beer, an authentic pilsner-style beer imported from Mexico, is set to unveil a new marketing campaign that takes the beer's Mexico Via Pacifico theme mobile.
On Wednesday, the company launched a new iPhone application and a blog for Pacifico's ultimate journeyman, with new print and outdoor creative to follow later this spring.
The Pacifico web site, www.MexicoViaPacifico.com, showcases adventures with the beer in undiscovered regions of Mexico, and Pacifico's new iPhone application follows that theme with the Pacifico Rooster Alarm Clock.
The Pacifico Rooster Alarm Clock is a live 24/7 webcam of a rooster in Mexico City, Mexico, that allows Pacifico fans to wake up to nature's original alarm clock by visiting its new dedicated web site, www.PacificoAlarmClock.com, where the live streaming video can be viewed and downloaded to desktop, screensaver or iPhone. With the iPhone application, users can set an alarm to wake up to the sounds of Claudio, the Pacifico rooster.
"We are celebrating the active and adventurous lifestyle of Pacifico's core consumer," said Paul Verdu, VP marketing for Crown Imports, Pacifico's exclusive U.S. importer. "The Rooster Alarm Clock delivers an authentic Mexican experience to the consumer, who would prefer to live life according to nature's alarm clock."
In addition to the Pacifico Alarm Clock, the brand is also introducing a new blog from the ultimate journeyman, Ira Evan Nevius, a free-spirited adventurer who embodies the Pacifico lifestyle. Ira is an American expatriate from California currently living in Todos Santos, Mexico, who has worked with Pacifico for several years as a location scout for photo shoots, as a journeyman in Pacifico films and as an all-around adventure expert. Ira will launch his blog, www.Iralandia.com, featuring his take on life in Mexico including making ceviche, spearfishing and his penchant for Pacifico.
Both www.Iralandia.com and www.PacificoAlarmClock.com will be introduced to the public through Pacifico's home site of www.MexicoViaPacifico.com and through web banner advertisements on sites targeted towards the adventure-driven audience including Backpacker.com, NationalGeographic.com, Paste.com, Outside.com and Surfline.com.