Packaged Facts: Americans moving away from soda, toward bottled water

ROCKVILLE, Md. — In the last 10 years, Americans have started to shy away from carbonated soft drinks in favor of bottled water, according to new data from Packaged Facts’ report “Bottled Water in the U.S.”

 

Between 2004 and 2013 the number of adults drinking five or more glasses of bottled still water rose by 22% as the number of people drinking fiver or more glasses of soda, diet soda or carbonated diet drinks fell by double-digit percentages. 

 

Additionally, Packaged Facts found that the number of adults who drink eight to 13 glasses of bottled still water in a week rose by 21%, with 33% more adults drinking 14 or more glasses of bottled water in a week. 

 

Packaged Facts suggests that this trend will continue and conditions point to U.S. retail sales of bottled water accelerating in the next five years. It notes that environmental objection to bottled water and its commoditization will be obstacles to overcome.