Parents on a mission to disrupt the frozen novelty aisle

LAGUNA BEACH, Calif. -- A Southern California brand committed to "Putting Fruit First" has expanded product distribution for its frozen fruit bar line to almost 100 stores across the U.S.

Modern Pop frozen fruit bars are primarily made from fruit. The idea originated after founders and new parents, Julie and Brad Podolec, failed at several attempts to find a frozen fruit bar they felt comfortable giving their teething infant. Options in their grocer's freezers fell short. They contained too much sugar, not enough fruit and too many hard to pronounce ingredients.

"We're proud to be executing on our vision of creating new offerings in the frozen section with clean labels, less sugar, and more fruit," said Brad Podolec, co-founder.



Modern Pop currently distributes product through DPI Specialty Foods and UNFI.

Available in three varieties: Strawberry Lemonade, Raspberry Pomegranate and Pineapple, Modern Pop frozen fruit bars are bridging the gap between nutrition and indulgence.

They are currently sold in California, Nevada, Arizona and Hawaii at Costco, Whole Foods stores, Gelson's Markets, Bristol Farms and other retailers.