PC Brands releases new shelf-stable Pop Culture Probiotic bars

SOLANA BEACH, Calif. PC Brands last week announced the introduction of shelf stable Pop Culture Probiotics bars. The “on-the-go” bars contain GanedenBC30, a patented probiotic strain from Ganeden Biotech that does not require refrigeration.

The all-natural Pop Culture Probiotics bars come in a 90-calorie yogurt fruit and nut with cranberries, almonds and flaxseed bar, as well as a 110-calorie chocolate chip granola variety. Additionally, the bars pack a powerful probiotic punch, delivering 10 times more live cultures than the leading probiotic-enhanced yogurts, the company said.

“We chose GanedenBC30 for this product because of its unique ability to survive and reach the digestive system alive where it can provide consumers with the most benefits,” stated PC Brands president Jack Kelly. “With their innovative probiotic strain, Ganeden Biotech is opening up new possibilities for consumers who want non-refrigerated probiotic-enhanced food products that can help regulate the digestive system. These bars are a great way for consumers to get their daily dose of probiotics in a convenient, great tasting on-the-go shelf-stable form.”

Pop Culture Probiotics bars will be available online soon at www.popcultureprobiotics.com, as well as at select retailers.