Peeps hatches new Easter-themed treat

BETHLEHEM, Pa. — Peeps will usher in Easter with a colorful new marshmallow treat. The brand’s Decorated Marshmallow Eggs will give consumers white egg-shaped marshmallows with pastel colors. 

 

Peeps also concocted exclusive flavors reserved for select retailers: lemon, orange and lime flavors, which are each dipped in fudge, according to the brand. Mystery-flavored marshmallow chicks and bunnies are also expected to appear on shelves. These new confections will accompany Peeps’ existing portfolio of colorful chicks and bunnies. 

 

Also available from Peeps are a number of new Easter-themed offerings ranging from high-end collectables to pre-made Easter baskets, giving consumers a wide variety of options to make Easter morning a memorable one according to Kimberly Stiele, managing director for Just Born Retail Group.  

 

"We are delighted with our latest assortment of products and with so many offerings available, we are proud to be the go-to retailer for all things Easter,” Stiele said.