Pepperidge Farm ends pre-pricing packaged snacks


NORWALK, Conn. Pepperidge Farm, the maker of packaged soft and hard baked cookies, snack chips and Goldfish Crackers, is no longer stamping packaging with predetermined suggested retail prices.

Representatives from Pepperidge Farm said that pre-marked packages will be gone from convenience, drug store and other retail shelves by late May. The package sizes affected by the edit include 6.25- and 7.2-oz. bags of around 12 different SKUs of snacks, including Goldfish Crackers (currently priced at $2.19) and Pepperidge Farm’s Chocolate Chunk Cookies (pre-marked $3.19).

The reason for getting rid of the pre-marked packages, the company said, was to stay flexible in the pricing of its cookies and crackers in order to withstand the rising costs of commodities and shipping.

Other companies, such as Kellogg and Kraft, have removed price-labeling from some of their snack items, as well. Some retailers have said they are will no longer stock pre-priced snacks, which could affect sales of certain brands across categories.

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