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Pepsi and Tostitos kick off NFL season with fanfare


PLANO, Texas -- Pepsi and Tostitos are kicking off the NFL season by giving fans the opportunity to experience the game from the sidelines and in the tunnel with the players.

Now through Jan. 2, consumers can enter a sweepstakes  at for the chance to win the weekly Unreal NFL Experience, while also being able to redeem gear ranging from branded team merchandise to NFL game tickets.

"Football fans love the game and the experiences around it - whether they're tailgating in the parking lot or at home enjoying the game with their favorite Pepsi beverages and Tostitos snacks," said Jeff Klein, vice president of marketing, Frito-Lay North America. "We are bringing our fans experiences they typically only dream of, from tossing the ball around with Drew Brees or helping team captains with the coin toss, these experiences offer our fans the opportunity of a lifetime." 

Top prizes include:

• Super Bowl LI Experience- Two winning fans will win a trip to Super Bowl LI and attend team warm ups from the sidelines.  Following the game, the winner and their guest will have exclusive access to return to the field for the post-game trophy presentation with the Super Bowl Champs.

• Drew Brees Experience - A winner and guest will have the opportunity to travel to New Orleans and learn the ins and outs of being a NFL quarterback from Drew Brees himself, while enjoying a fun throwing session out on the football field with the former Super Bowl MVP.

• International Series Experience: A winning fan and guest will travel across the pond to see the NFL's International Series game Oct. 30 and enjoy a three-course meal at Wembley Stadium before watching the game from seats at the 50-yard line.

• EA SPORTS Madden NFL Experience – A fan and their guest will take a trip to the Madden NFL studio in Orlando for a behind-the-scenes tour featuring early access to an upcoming release and a chance for their likeness to be included in the game.

In addition, NFL Quarterback Drew Brees is starring in an online content series highlighting the program. The digital content features the quarterback enjoying Pepsi beverages and Tostitos' Hint of Jalapeño tortilla chips. The new Tostitos Hint of Jalapeño tortilla chips feature light green jalapeño flavor with hints of onion and garlic all on toasted Tostitos Restaurant Style chips consumers know and love.

Custom NFL-team branded packaging will be available in select markets. 

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