Pepsi announces Super Bowl contest with $1 million top prize

PepsiCo has announced the opening of a Super Bowl sweepstakes promotion in with top prize is $1 million, the Wall Street Journal today reported. Five finalists will also receive $25,000 plus a luxury trip to the Super Bowl in Tampa Bay, Florida.

The sweepstakes is open to participants who create their own 30-second Doritos tortilla chip commercial. The commercials will then be voted on in a viewer-response competition during the Super Bowl.

“We’ve always believed our fans have the talent and passion to compete at the highest level, and we are putting $1 million on the table to demonstrate our confidence and also help our winner fulfill their own destiny,” Ann Mukherjee, group vice president, marketing for Doritos said in a statement. “Whether it goes toward funding a short film, opening an ad agency or anything in between, we're empowering them with an unmatched stage to compete on and a motivation to make it happen.”

The ads created by five finalists will enter a final round in January. At that time, visitors can review the ad spots online and vote for their favorite one. The winning ad will air Febr.1 during NBC’s Super Bowl XLIII coverage. More details are available online at www.snackstrongproductions.com.com.