Pepsi Bottling Group taps Mexico market with energy drink

SOMERS, N.Y. The Pepsi Bottling Group announced a multi-year agreement to distribute ROCKSTAR Energy Drink in Mexico, part of PBG’s strategy to strengthen and diversify its global brand portfolio by expanding into high-growth segments.

Under the terms of the agreement, PBG will have exclusive rights to distribute ROCKSTAR products throughout all of its Mexico territories. PBG already distributes the brand in the United States and Canada.

PBG will begin distributing ROCKSTAR in Mexico in July. Financial terms of the agreement were not disclosed.