Pepsi debuts Pepsi Limon in select markets

PURCHASE, N.Y. — Pepsi will expand its cola options with the debut of Pepsi Limon, which the company said was inspired by the preferences of Hispanic consumers. The beverage combines the flavor of Pepsi with lime juice. 

 

"Pepsi knows the importance of authentic flavor and delivering on its promise for great tasting products," said Melissa Miranda, cultural and commercial strategy, Pepsi. "Pepsi's roots have long showcased the brand's connection and affinity with Hispanic consumers and Pepsi Limon was created with those consumer preferences in mind." 

 

The company said it worked with Adelante, PepsiCo’s employee association that supports relationships with the Hispanic community. Pepsi Limon is now available in 20-oz and 2-liter bottles in select markets, which include California, Arizona, New Mexico, Texas and Chicago, IL.