Pepsi on the hunt for most 'hyped' hometown in America

PURCHASE, N.Y. — With 65 days until Super Bowl XLIX, Pepsi is hoping to drum up excitement with its "Hyped for Halftime" campaign. Beginning Nov. 27, fans can visit Pepsi.com/Halftime, register by location and share how they and their friends get pumped for the much-anticipated halftime. 

 

Fans from the winning hometown will snag tickets to the Pepsi Super Bowl XLIX  Halftime Show in Arizona, as well as a halftime show that will be brought to their hometown in January. 

 

"As one of the greatest sports, music and pop culture spectacles of all time, the excitement of the Pepsi Super Bowl Halftime Show is an experience any hometown in America deserves to enjoy," said Seth Kaufman, SVP, Pepsi and flavors portfolio, PepsiCo Americas Beverages. "We can't wait to see how fans share their hype and bring the magic of a Pepsi halftime right to their hometown."

 

For official contest rules and information, visit Pepsi.com/Halftime.