Pepsi Max in search for most passionate fans

PURCHASE, N.Y. — Pepsi Max is looking to give two of its most passionate fans a lifetime supply of the beverage, the company announced Friday.

Consumers are invited to visit the brand's Facebook page to submit video — 60 seconds or less — detailing why they deserve a lifetime supply of Pepsi Max. The "Pepsi Max for Life" video contest runs through Feb. 13.

"We already know we have great fans," Pepsi Beverages senior marketing director Amy Wirtanen said. "The 'Pepsi Max for Life' video contest is a fun way for us to get unique and creative content from consumers and reward them for showing their passion for the brand."